A strong passion for all things visual, design and social media. Whilst studying, I trained in graphic design, web design, and video production. As a professional, I continued growing my skillset; moving into motion graphics then photography and learning studio lighting techniques. I have used these skills to create visually engaging content of well known brands such as Rimmel and Eurostar, and created company branding from inception to delivery of a finished websites, brochures and stationery.

computer systems / CMS
Mac OS X, WordPress, Windows. Woocommerce, MailChimp.

print applications
Adobe Acrobat, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Extensis Suitcase, Pitstop Professional, MS Word & MS Excel.

photography & video
Adobe Lightroom, Adobe Premiere, Adobe After Effects & Various Studio Photography Systems

• Plan and design or photograph various marketing assets from photoshoots, video creation, ad creation, packaging design, graphic design, brand collaborations & competitions, copywriting & product development.
• Managing budgets, planning and implementing the annual plan for customer acquisition, ensuring alignment with the overall marketing strategy, with a particular focus on digital marketing including social media, blogs, e-comms, PPC, FB ads, SEO etc.
• Copywriting, aligning with the agreed tone of voice for consistency and creativity.
• Ensuring that the website is up to date, audited and content and imagery are optimised at all times using the website CMS.
• Managing all social media accounts for all departments including Facebook, Instagram, Twitter and LinkedIn.
• Managing paid advertising campaigns for targeted trade journals and social media channels with a specific focus on ROI and reducing CPC
• Implementing a e-comms plan, including content and promotional planning, building email templates and executing sends including data segmentation, with the responsibility to increase open and click through rates in order to achieve higher engagement and revenue from e-comm activity
• Maintenance of GDPR compliant customer databases. 
• Creation and maintenance for a database of 12000 products and attribute variations for woocommerce integration.
• Create data, design and photographic assets to increase sales via distributor network.